Posts tagged “Brand”

Measuring Brand Profiles and Personalities

Having a great brand is something most businesses aspire to. A business or product with a better brand can command a higher price for comparable products. Organisations spend a lot of resources trying to shape their overall brand,  products...

Mobile World Congress - Summary of Findings

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most-discussed company and held a sizeable share of the debate in relation to MWC throughout the...

Mobile World Congress - Google to Tune Out iTunes with Google Music?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number...

Mobile World Congress - Will HTC's Flyer Fly High?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including...

Mobile World Congress - All Eyes on Steve Ballmer and WP7 on First Day of MWC

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Microsoft took the spotlight on 14th Feb as Steve Ballmer’s opening keynote had commentators talking about the...

Mobile World Congress - Samsung Steals the Limelight with Galaxy Tab Successor

 Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Despite sizeable announcements from Nokia over the past three days, Samsung drove the debate. ...

Mobile World Congress – The Battle of the Displays: 3D vs. HD

 Our latest report covering analysis on the talk of Mobile World Congress is now available - this week's report focuses on 3D capability for mobile devices:

  • The debate on MWC was relatively elevated on the Monday and Tuesday this week (1st...