Posts tagged “Attention”

Measuring Brand Profiles and Personalities

Having a great brand is something most businesses aspire to. A business or product with a better brand can command a higher price for comparable products. Organisations spend a lot of resources trying to shape their overall brand,  products...

Who is Influential in the Debate on the Royal Wedding This Week?

At the end of March we began analysing the key influencers in the debate on the Royal Wedding. Now we are going to look at how those stakeholders have changed as we approach the big event.

Influence is dynamic, in that a stakeholder can become...

Mobile World Congress - Summary of Findings

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most-discussed company and held a sizeable share of the debate in relation to MWC throughout the...

Mobile World Congress - Google to Tune Out iTunes with Google Music?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number...

Mobile World Congress - Nokia Waiting to Get Tropical with 'Mango'?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • HTC’s new Facebook-integrated handsets have continued to draw interest, boosted by talk that the ChaCha will...

Mobile World Congress - Will HTC's Flyer Fly High?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including...