Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Google was the most-discussed company and held a sizeable share of the debate in relation to MWC throughout the timeframe.
- Samsung was the most-discussed company among influential stakeholders. The Galaxy S II and Galaxy Tab were the main drivers of attention.
- HTC, LG, Sony Ericsson and Nokia all benefitted from increased attention among influential stakeholders.
- Apple’s products fared well within the handset and tablet debate as they generated the highest volumes of coverage. That said, they appeared in a high proportion of collateral mentions as they were referred to as benchmark products.
- Android dominated the phone operating system (OS) debate.
- Discussion of MWC began to build in Jan, coming to a peak on the first day of the event. There was a small dip in interest on the second day and by the third day influential stakeholders had lost a significant amount of interest in the event.
- Engadget (engadget.com) was the most influential stakeholder and held the number one spot throughout the period, while other stakeholders moved around in the ranking. The debate was dominated by technology media sites during the end of 2010 as technology and gadget enthusiasts drove the debate. Into Jan and Feb the debate became much more mainstream as official announcements drew wider appeal.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 1st Oct 2010 – 28th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number of devices running on the OS unveiled at the show fuelled the debate. Drawing added attention, however, was Sanjay Jha’s announcement that the Motorola Xoom would launch with Google Music; reigniting discussion of Google’s iTunes rival.
- HTC continued to feature in the debate, boosted by winning the award for Device Manufacturer of the Year.
- Apple, which has largely appeared in collateral mentions in the discussion so far, came into the spotlight on the 17th Feb after winning the Best Mobile Device award for its iPhone 4.
- Discussion of RIM increased, driven by interest in new apps developed by The Astonishing Tribe (TAT) for the BlackBerry PlayBook. News that future BlackBerry handsets would come equipped with near field communication (NFC) technology continued to feature in RIM’s discussion.
- The volume of MWC debate remained on a downward trend into the fourth, and final, day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 17th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including the Salsa and ChaCha with Facebook buttons.
- Apprehension that the price tag may price the Flyer out of the market along with criticism of the lack of palm rejection technology for the tablet’s note-taking functionality drove negative comments.
- Google followed HTC in prominence driven by mentions of Android and Eric Schmidt.
- Key for Android was Movie Studio, but there was a strong feeling that this was not a ‘killer’ tablet app and too similar to Apple’s iMovie.
- Eric Schmidt’s announcement that Google ‘certainly tried’ to encourage Nokia to adopt Android over Windows Phone was widely discussed online.
- Nokia continued to feature strongly in the debate on the back of interest in its decision to partner with Microsoft. Peter Chou was surprisingly upbeat about the move. Commentators felt he would soon change his tune once Nokia’s sales began to eat into HTC’s market share.
- The volume of MWC debate dropped by 14% on the second day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 15th Feb 2011.