Archive for July 2011

Measuring Brand Profiles and Personalities

Having a great brand is something most businesses aspire to. A business or product with a better brand can command a higher price for comparable products. Organisations spend a lot of resources trying to shape their overall brand,  products...

Influencer Marketing

Last week we ran the first in our new series of seminars: New Trends in Marketing Communications. The first in the series focused on Influencer Marketing and was well attended with some interesting discussion following the presentations from...