Onalytica Shortlisted for Hot Companies of the Year at the Festival of Media

We are delighted to announce that Onalytica has been shortlisted for the Festival of Media Hot Companies of the Year 2011 taking place in Montreux, Switzerland in May.

A list of 11 of the world’s most ground-breaking digital businesses has been revealed as the shortlist for the Media Accelerator Programme (MAP) is unveiled - judged by some of the world’s leading media figures, digital financiers and innovation experts. The shortlist will now progress to the final judging stage in front of delegates at the global Festival of Media 8-10th May.

The Festival of Media Global, the world's first festival of media creativity and innovation, through its Media Accelerator Programme is searching for the best emerging digital businesses - from ad networks and social platforms to mobile app developers - which will transform the media industry over the coming years.

Bernhard Glock, former President of the World Federation of Advertisers and one of the judges for MAP comments: “For me, what is at stake with MAP is the future of media. I was looking for people, ideas, approaches that can change the way we do media in the future. And I was pleased to see exactly that: a diverse range of great new emerging companies that are approaching media from very different angles and that all have the potential to improve and in fact completely change the name of the game in media.”

28 April 2011 11:28 • By: Becky Hayward

Who is Influential in the Debate on the Royal Wedding This Week?

 

At the end of March we began analysing the key influencers in the debate on the Royal Wedding. Now we are going to look at how those stakeholders have changed as we approach the big event.

Influence is dynamic, in that a stakeholder can become more or less influential on a topic over time.  So who are the current top 20 most influential websites in the debate on the Royal Wedding?

Table 1: Top 20 Influential Stakeholders in the Debate on the Royal Wedding

Rank

Previous Rank Stakeholder Influence 29/03/2011 Influence 19/04/2011 % Change

1

2 The Guardian 40.1 70.7 76.3%
2 4 The Telegraph 37.3 58.4 56.6%
3 3 The BBC 39.4 51.0 29.4%
4 5 The Daily Mail 36.3 48.8 34.4%
5 New Entrant CNN N/A 42.3 N/A
6 1 The Official Royal Wedding Website 42.8 42.0 -1.9%
7 6 The Scottish Sun 26.3 31.0 17.9%
8 7 The Sun 24.7 29.4 19.0%
9 8 People 20.4 26.7 30.9%
10 New Entrant MSNBC N/A 24.8 N/A
11 12 The Independent 16.3 23.7 45.4%
12 10 News Online from Australia & the World 16.9 22.5 33.1%
13 13 The Australian 15.6 22.2 42.3%
14 9 Pop Eater 19.1 21.7 13.6%
15 New Entrant Courier Mail N/A 20.5 N/A
16 14 London Evening Standard 15.0 18.9 26.0%
17 16 Variety 11.6 17.6 51.7%
18 11 The Daily Telegraph - Australia 16.9 17.2 1.8%
19 New Entrant The New York Times N/A 17.1 N/A
20 20 AOL News 9.0 16.9 87.8%

We saw the Official Royal Wedding Website climb to the top of the chart in March, surpassing national online news media from the UK, the US and Australia. Now we have seen it fall to rank 6th, as it became less influential in the debate and was overtaken by news media outlets from the UK and the US.

Four stakeholders fell out of the top 20 between the 29th March and the 19th April 2011 including; ABC News, Celebuzz!, TMZ - Celebrity Gossip and Fox News.

As we come closer to the date of the wedding, the top 20 is becoming more and more dominated by online news media outlets as stakeholders dedicated to the Royal Wedding and celebrity gossip sites, such as the Official Royal Wedding Website and Celebuzz, are becoming less influential.

Report compiled during the period 1st October 2010 – 19th April 2011. Please email me (sophie.hill@onalytica.com) if you would like further information on findings presented in this blog post.

Who is Influential in the Debate on the Alternative Vote?

The referendum to decide whether to introduce a new voting system to replace our current first-past-the-post system is fast approaching. We have been tracking the debate on the Alternative Vote (AV) since the 1st January 2011.

For information on how we calculate influence please see our blog post looking at who is influential in the debate on the Royal Wedding.

We found the top 20 most influential websites in the global English debate on AV:

Table 1: Top 20 Influential Stakeholders in the Debate on the Alternative Vote

Rank Name Website Influence
1 The Guardian guardian.co.uk 24.8
2 The Independent independent.co.uk 24.0
3 The BBC bbc.co.uk 17.5
4 Liberal Democrat Voice libdemvoice.org 14.7
5 London Evening Standard thisislondon.co.uk 14.4
6 Conservative Home Blogs conservativehome.blogs.com 12.9
7 The Telegraph telegraph.co.uk 11.5
8 The Spectator Magazine spectator.co.uk 9.7
9 The Liberal Democrats Website libdems.org.uk 9.1
10 The New Statesman newstatesman.com 8.9
11 Next Left Blog nextleft.org 7.8
12 Left Foot Forward Blog leftfootforward.org 7.4
13 Association of Liberal Democrat Councillors aldc.org 6.6
14 Total Politics Magazine totalpolitics.com 6.3
15 UK Polling Report ukpollingreport.co.uk 5.7
16 The Daily Mail dailymail.co.uk 5.6
17 The Conservative Party Website conservatives.com 5.5
18 Labour List labourlist.org 5.4
19 Iain Dale's Diary iaindale.blogspot.com 5.4
20 The Economist economist.com 4.7

Interestingly, at this stage, the Liberal Democrat Voice is the most influential politics-focused website. Furthermore, of the nine websites dedicated to a particular political party, five of those had a penchant for the Liberal Democrats, compared to three for the Conservatives and one for Labour. Whether this will have an effect on the results of the referendum, we will have to wait and see.

Report compiled during the period 1st January 2011 – 12th April 2011. Please email me (sophie.hill@onalytica.com) if you would like further information on findings presented in this blog post.

We Are Now on Twitter

We are pleased to announce that Onalytica is now on Twitter.

Follow us - @Onalytica for events, announcements and general news.

Follow us - @OnalyticaHiring for recruitment news and new job announcements.

12 April 2011 11:12 • By: Sophie Hill

Onalytica UK Insight Managers Survey 2011 Now Available to Download

We recently conducted our first UK Insight Managers Survey to find out more about Insight Managers, how they relate to their colleagues in other departments, which challenges they face and what up and coming trends they have started to notice.

We posted a summary of the results to our blog not long ago: Results of the UK Insight Managers Survey 2011.

Now, the full report is available to download in the Resources area of our website.

If you have any problems downloading the survey please email me (sophie.hill@onalytica.com) and I will be happy to help.

Are You an Insight Manager?
Do you want to become part of this growing networking group? - Join the Onalytica Insight Manager Forum by sending us an email at: insight@onalytica.com.

11 April 2011 14:41 • By: Sophie Hill

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