We will be exhibiting at Technology for Marketing and Advertising next week at London's Earls Court - the UK's only truly integrated marketing, and advertising, event, with an attendance of over 10,000. The event is taking place on Tuesday 1st and Wednesday 2nd March from 9.30 - 17.30 both days in Earls Court 2. Come and see us on stand H30 and get a free demo of our solutions!
If you haven't yet registered, there is still time to do so - please use the link below to register for your free pass.
We look forward to seeing you there!
The latest edition of Social Networks (issue 33) has an interesting article that analyses exactly what it is that determines a successful participant on the TV quiz show “Who Wants to be a Millionaire?” with the results yielding good news for some, and not so much for others!
On average, a university degree increases a contestant’s pay-off on the show by almost 30% compared to those without. Human capital is also analysed and it is interesting that the number of books a contestant owns is also linked to success on the show, as is the number of their areas of competence.
Social capital is also considered – with about half of the candidates having helpful personal contacts provide the correct answer when relied upon through the phone-a-friend lifeline. In cold hard cash - the correct answer from a phone-a-friend lifeline increases the monetary reward on average by 27%.
So if you get onto Who Wants to be a Millionaire - to ensure success, you'll preferably need a university degree, lots of friends, lots of books or all of the above!
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number of devices running on the OS unveiled at the show fuelled the debate. Drawing added attention, however, was Sanjay Jha’s announcement that the Motorola Xoom would launch with Google Music; reigniting discussion of Google’s iTunes rival.
- HTC continued to feature in the debate, boosted by winning the award for Device Manufacturer of the Year.
- Apple, which has largely appeared in collateral mentions in the discussion so far, came into the spotlight on the 17th Feb after winning the Best Mobile Device award for its iPhone 4.
- Discussion of RIM increased, driven by interest in new apps developed by The Astonishing Tribe (TAT) for the BlackBerry PlayBook. News that future BlackBerry handsets would come equipped with near field communication (NFC) technology continued to feature in RIM’s discussion.
- The volume of MWC debate remained on a downward trend into the fourth, and final, day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 17th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC’s new Facebook-integrated handsets have continued to draw interest, boosted by talk that the ChaCha will be supplied by Three and Orange in the UK.
- Nokia built on its momentum in the debate as commentators were interested in when the new Windows Phone handsets would launch. Speculation spread that Nokia was waiting for Microsoft’s next generation, ‘Mango’, Windows Phone update which is widely expected to arrive later in the year.
- Aaron Woodman, Director of Microsoft’s mobile communication business, was interviewed by Engadget where he discussed the implications of the Nokia/Microsoft partnership for other original equipment manufacturers (OEMs) which spread online; drawing attention to both companies.
- News that tablets and handsets, fitted with Nvidia’s quad-core processors could be arriving to market as soon as August this year was prominent on the 16th Feb.
- The volume of MWC debate dropped significantly on the third day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 16th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including the Salsa and ChaCha with Facebook buttons.
- Apprehension that the price tag may price the Flyer out of the market along with criticism of the lack of palm rejection technology for the tablet’s note-taking functionality drove negative comments.
- Google followed HTC in prominence driven by mentions of Android and Eric Schmidt.
- Key for Android was Movie Studio, but there was a strong feeling that this was not a ‘killer’ tablet app and too similar to Apple’s iMovie.
- Eric Schmidt’s announcement that Google ‘certainly tried’ to encourage Nokia to adopt Android over Windows Phone was widely discussed online.
- Nokia continued to feature strongly in the debate on the back of interest in its decision to partner with Microsoft. Peter Chou was surprisingly upbeat about the move. Commentators felt he would soon change his tune once Nokia’s sales began to eat into HTC’s market share.
- The volume of MWC debate dropped by 14% on the second day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 15th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Microsoft took the spotlight on 14th Feb as Steve Ballmer’s opening keynote had commentators talking about the new features and functionalities of WP7, with a focus on multitasking, Twitter integration and IE9.
- 3D technology returned to the fore, driven by LG’s Optimus Pad and Optimus 3D. The tablet elicited some negative feedback as consumers were unimpressed with the tablet’s anaglyph display and need for stereoscopic glasses.
- The Xperia Play remained prominent for Sony Ericsson as the handset was reviewed online. It’s main shortcoming came in the form of news that it would not be compatible with the PlayStation Store. This drove consumers to question why they would have to re-purchase their games in order to play them on the handset.
- MeeGo garnered attention following Intel’s demo of the new user interface for tablets and Fujitsu’s launch of its MeeGo-based netbook. Not all the attention was positive, however, as some commentators remarked they were left unsurprised that Nokia had moved over to WP7.
- Elsewhere, discussion of RIM and BlackBerry was boosted by interest in the BlackBerry Travel app and news that there would be two new PlayBook models launched later in the year. Commentators were particularly interested in rumours that the new models would have Android app integration.
- The first day of MWC marked the highest volume of discussion since tracking began.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 14th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Despite sizeable announcements from Nokia over the past three days, Samsung drove the debate. Attention was focused on the Galaxy Tab 2 as its specs were officially announced and it was deemed “a serious iPad contender”. It was revealed it would be exclusively available from Vodafone in the UK.
- Nokia followed Samsung in terms of prominence and Windows Phone was a key driver of the debate for the company.
- News that Nokia would make WP7 its primary OS for future handsets spread online as commentators questioned what Nokia’s input into the development of the OS would mean for other WP7 handset providers.
- A statement from Stephen Elop that Nokia would be receiving billions from Microsoft encouraged rumours that he was sent by Microsoft as a Trojan horse to infiltrate Nokia. He was quick to defend his name during Nokia’s MWC press conferences when questions of conspiracy arose.
- Sony Ericsson ranked third among the brands for discussion over the past three days. The Xperia Play was the key driver of debate but was overshadowed by other devices on its launch day. This was surprising given the overwhelming interest in the handset in the lead up to the event and the company’s previous dominance in the discussion.
- Discussion of MWC hit its highest point since tracking began as the MWC press conference got underway; drawing unprecedented interest for a Sunday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 13th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- Rumours that HTC would feature a Facebook phone at MWC resurfaced, this time there was more clarification on the handset: it will not be Facebook branded, but will have a “dedicated button that acts as a shortcut to the social network”, much like the Cloud Touch and Cloud Q from INQ which will also be launched at MWC.
- Opera came into focus for the first time since tracking began, boosted by the launch of a version of Opera Mini for iOS planned for MWC. The mobile browser will be compatible with the iPhone, iPod Touch and iPad. Other versions for Android, Symbian, J2ME and BlackBerry will also be launched at the event.
- Ittiam drew attention following reports that the company would display its “embedded HD Conferencing and Bridging System” at MWC. The HD multi-way conferencing system will allow up to 8-way conferencing via Android on OMAP 4 platforms from Texas Instruments.
- News that there would be a MeeGo demonstration at MWC drew interest for the OS as Renesas Mobile and Nomovok announced the showcasing of the first MeeGo implementation at MWC.
- Bluetooth Low Energy Applications were prominent on the 10th Feb driven by news that a concept model smartphone comprising software from CSR in a smartphone from NEC Casio Mobile Communications would feature at MWC.
- Talk of Near Field Communication (NFC) technology, particularly for payments, came to a head on the 10th Feb amid expectations a number of companies would focus on the technology at MWC.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 10th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- HP’s webOS event held on the 9th Feb drove discussion that day as the company’s three new products drew interest:
- The announcement of the new Pre 3 drew attention away from the Pre 2, which was due to begin shipping the following day.
- The TouchPad was described as “clearly the star of the show” and some prophesised it would be a “genuine competitor to the iPad”.
- Voice over LTE (VoLTE) came to the fore following a demonstration carried out by Verizon:
- A successful call on a commercial network using VoLTE technology sparked discussion, but news spread that Verizon would be “enhancing” the service, which was supposed to be launched this year but has now been postponed until 2012.
- Nokia was another key driver of debate:
- Stephen Elop’s internal memo describing the company as “standing on a burning platform” gained traction as commentators began to speculate about what his comments could mean for the company and what will be announced at Nokia’s Strategy and Financial Briefing on Friday.
- Reports that Nokia would cancel the launch of the MeeGo-Based N9 handset generated debate and rumours began to spread that this wouldn’t be the end of MeeGo for Nokia as the company may still launch an N9-01 tablet running on the OS.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 9th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- New software and a new tablet were key drivers of the debate on the 8th Feb:
- Myriad Group’s Alien Dalvik software came to the forefront of discussion as news spread that it would feature at MWC and launch later this year for MeeGo-based devices.
- Images of Huawei’s IDEOS S7 Slim tablet sparked excitement online.
- Closely following Myriad Group and Huawei in terms of attention was LG. Teaser videos for the companies two new 3D devices were discussed:
- A clip of the Optimus 3D handset, displaying its dual-lens camera was picked up by some influential stakeholders and spread quickly online.
- The video of the G-Slate (Optimus Pad) was not so hotly discussed as its anaglyphic system, presenting two images – one in blue and one in red – and requiring the user to sport glasses in order to obtain the 3D effect, was described as “basic”: androidcommunity.com.
- Despite fast approaching the launch of the event, debate so far in Feb has been lower than it was during the second half of Jan. That said, Monday 7th Feb marked the Monday with the most discussion since tracking began. Tuesday 8th Feb, however saw less debate than was seen last Tuesday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 8th Feb 2011.