Our latest report covering analysis on the talk of Mobile World Congress is now available!
In summary, during the last week of debate the following details have come to light:
The Global English debate on MWC continued to increase week-on-week. In terms of absolute volume, the debate increased by just over 50%.
- Samsung contributed significantly to this increase. Official communication from Samsung announcing the launch of the Galaxy S successor at MWC was a key driver of discussion.
Influential Stakeholders continued to consist predominantly of technology media sites. There were four new entrants and three re-entrants into the top 10 Stakeholders with high relative influence scores. These included a blog and a community. These sites are becoming increasingly referenced in the debate on MWC.
Samsung retained its position as the most mentioned brand and moved ahead of Sony Ericsson to draw more interest among influential Stakeholders.
Tablets are of significant interest. Their presence in the debate has fluctuated from 10% to just over 50% of the debate during any particular week since tracking began.
- The iPad is, unsurprisingly, the most prominent tablet, however, its share of the debate has significantly declined over the past two months as other tablets have begun to move into the spotlight.
- In regard to tablets, online commentators are particularly interested in operating systems, processors and release dates as they race to report on these before anyone else.
As before, if you would like to receive a copy of this report, please contact Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 23rd Jan 2011.
We have now completed the second in this series of reports covering the debate surrounding the Mobile World Congress in Barcelona next month. Key insight uncovered in this report includes:
- The Global English debate on MWC hit its highest point the w/c 10th Jan. Samsung was a key driver behind the increase in debate.
- Handsets were prominent as Samsung’s Galaxy S2 range and rumours of a Galaxy S Mini handset drew particular attention.
- News from J.K. Shin, Head of Samsung Mobile Communications, also contributed to debate as the company’s plans for 2011 were discussed online.
- Influential Stakeholders continued to consist predominantly of technology media sites. There were seven new entrants into the top 10 Stakeholders with high relative influence scores. These included a number of - blogs and communities.
- Samsung overtook Google as the most mentioned brand, while Sony Ericsson continued to draw more interest among influential Stakeholders.
- Android has held a large portion of the debate between w/c 27th Sep 2010 and w/c 10th Jan 2011. The various versions of the operating system (OS) drew interest and were strengthened by the sheer number of handsets and tablets running on the OS.
- Despite generating a smaller share of attention than Android, MeeGo appears to have a passionate and dedicated following, MeeGo fans are eager for more information on the OS and for demos and release dates for the first handsets running on the system.
As before, if you would like to receive a copy of this report, please contact Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 16th Jan 2011.
The latest release of InfluenceMonitor™ is now available, incorporating a number of new features and important enhancements. Not only does this new release increase the overall speed of the application, but it also provides valuable new types of analysis, including:
Root Cause Analysis
The all new Root Cause Analysis allows users to quickly identify what has caused or is causing a shift in attention and/or sentiment. Users can immediately see when people stop talking, or talk less about their brand or product as well as understanding why.
This functionality also automatically identifies changes in the debate between two brands, and also the topics that are being discussed in relation to different brands, and whether this is in a positive or negative light. In summary – with just the click of a mouse, the user is better informed about what is causing changes in discussions relating to them and their industry.
News Clusters
This feature automatically provides the user with the key stories relating to them or their industry with the stories listed in order of significance – those that are most influential and that are most talked about. The reader only needs to read the top stories to ensure they are kept informed and spend time reading only the pertinent stories to them.
Insight Box
The new insight box is an intelligent web-log providing commentary and insight that has been generated by designated users. This new insight panel can be shown or hidden according to user preference, and also incorporates a user profile icon to indicate who has made the comment. A selected comment will also highlight the analyses it relates to on the main dashboard ensuring easy interpretation.
The first of our reports on the Mobile World Congress is now available. Amongst other interesting discoveries the following insights have been uncovered:
- The Global English debate on MWC fluctuated between the w/c 27th Sep 2010 and w/c 3rd Jan 2011 with a significant build up between Dec 2010 and Jan 2011, boosted by the HTC ‘Scribe’ tablet, leaked photos of the Sony Ericsson X10 Mini successor and rumours of the debut of the Sony Ericsson PlayStation Phone.
- Influential Stakeholders were predominantly technology media.
- Washington Street Journal was the only News media site to make it into the top 10 influential Stakeholder list.
- Google was the most mentioned brand, whereas Sony Ericsson drew more interest among influential Stakeholders.
- Despite the Apple iPhone being the most discussed handset, the PlayStation Phone was one of the key drivers of the debate and sparked more discussion among influential Stakeholders.
- Although a key driver of debate, the PlayStation Phone grabbed the majority of its attention during the middle of Nov 2010, while Microsoft Windows Phone 7 (WP7) held a lesser but more steady stream of interest during the period analysed.
If you have a particular interest in the event or want to know how we help companies to understand the discussion around industries, brands, themes and issues then please contact Sophie Hill [sophie.hill@onalytica.com] who will provide the reports as they are released. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 7th Jan 2011.