Reading the World Wide Web
With the internet now a mainstream media, and the majority of households in the UK having broadband accounts – it is understandable that the internet has now grown to such a size that it can be overwhelming, and sometimes confusing when searching for specific information. According to Google, the number of unique URLs online has surpassed 1 trillion and continues to grow rapidly. If this content could be sorted, categorised and filtered into relevant intelligence it could be hugely valuable for organisations and governments alike.
In our new White Paper released today Using the Internet as a Market Research Database, we have taken the UK Election as a case study and used InfluenceMonitor™ to do the leg work for us in trawling the internet for relevant content enabling us to draw some very interesting and insightful conclusions.
Download our White Paper here: Using the Internet as a Market Research Database to find out more about some of these findings such as: how changes in the daily election poll results could be estimated by measuring the changes in the relative amount of online discussion.
Click on the icon below to download a copy of the complete White Paper as a PDF:
Alternatively, view a slideshow that gives an overview of the White Paper:
On Wednesday 28th July, we will once more be heading over to the RSA. This time Flemming will be speaking at the Figaro Digital Social Media Seminar. Whilst we are not purely concerned with Social Media, and rather the entire online debate - we are hoping to bring another dimension to the day and give the audience food for thought when considering their social media strategy and the monitoring of it.
Places are still available for the event, so if you would like to see Flemming speak, please visit the Figaro Digital website to register.
We hope to see you there!
Becky Hayward