Positive Word-of-Mouth paying off for Nintendo

Independent has a story today about Nintendo quadrupling their profits in the most recent quarter; mostly due to Wii.

If you look at how the sentiment for a number of brands in the games console space has developed over the last 90 days you can see why Nintendo is doing well. (See below)

The Word-of-Mouth about Wii is just so much more positive than that of the competing brands.

Xbox followed Wii for the first 60 days, but couldn’t keep up. The others were left in the dust.

The sentiment above is adjusted for the topical influence of each voice to give a more correct representation.

See a previous post on Wii and positive sentiment here.