Next Wednesday (22nd November) I am attending the
Maximising Impact conference here in London.
The conference focuses on measuring the impact of Corporate Social Responsibility (CSR) initiatives in general and educational CSR initiatives in particular.
I have been invited because Onalytica is supplying some of the analysis work and cases used at the conference.
Measuring the reputational impact of CSR initiatives is an issue of increasing interest for several of our clients.
Traditional measurements of CSR initiatives have focused on benchmarking issues like the scale of reductions in CO2 emission, waste and general environmental impact.
However, many (if not most) organisations engaged in CSR initiatives are increasingly focused on the value CSR can generate their corporate reputation and/or authority on particular issues.
Because of this, an increasing number of organisations ask us to measure the influence of stakeholders of specific issues that are closely related to their CSR activities.
This way, organisations can not only benchmark how their own influence and authority on a particular issue develops. They are also better positioned to identify organisations they can team up with who already have influence on the issue.
By understanding how their own influence and authority on CSR issues develops organisations can better ensure they get value for money from their CSR investments.
This insight also enables organisations to better value and compare different partnership opportunities.
Please drop me a mail if you are attending the conference and would like to meet up. (flemmingm [-at-] Onalytica.com)
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