Tuesday, October 24, 2006

New Sony Bravia paint-ad does the job

The new Sony Bravia paint-ad was well received by the blogsphere last week.

The graph below shows the number of blog posts on Sony Bravia in the last 60 days along with the accumulated sentiment (NPI).

Not only did the buzz on one day increase twenty-fold over the previous average, but the sentiment graph jumped as well.

It’s going to be interesting to see how long the effect lasts.

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