Tuesday, April 04, 2006

Is Edelman winning the PR battle for Walmart?

It looks like Edelman is winning the PR War for Walmart.

Figure 1 (below) shows the number of blog posts about Walmart in the previous 30 days along with the accumulated sentiment (Net Promoters Index).

Some 2 weeks ago something interesting happened: The number of daily posts went up and the majority of the posts became positive.

I wonder what Edelman’s magic formula is because it sure is working.

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1 Comments:

At 11:11 PM, Blogger James Bruni said...

Come on, check out Technorati today, there are at least 69,000 references to Andrew Young. The jury is in and Edelman is losing the battle for the Blogosphere -- thx to the Young fiasco.

 

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