The Hobson & Holtz Report discuss authority vs. popularity

The well known podcast “For Immediate Release” (#113) by Neville Hobson and Shel Holz uses the Onalytica report about Business Blogging as a starting point for a discussion on authority vs. popularity.

They have several interesting perspectives on the issue and I urge anyone with an interest in the topic to listen to their show.

Aside from the above discussion the podcast as a whole is a comprehensive update on what is happening in the world of blogging, PR and new media. It’s easy to understand why their show has such a huge following.