Measuring blogging influence on brands

Should brands be concerned about the influence of bloggers?

Together with Market Sentinel and Immediate Future we examine the “famous” case of blogger Jeff Jarvis problems with Dell.

This white paper sets out to answer questions we are often asked by customers:

• How important are online commentators to my business?
• How important are bloggers in particular?
• Can their influence be measured?
• If so how?
• Are bloggers really a unique threat to corporate reputation, as Forbes suggests, or a huge opportunity as Business Week implies?
• And if so why?

Download the White Paper here (7 MB, pdf).