In the previous case studies in this blog we have mostly analysed influence on issues of a political nature or of general public interest.
As part of a project to demonstrate how influence measurements can be used in relation to consumer goods we decided to analyse who are influential authorities on Personal Video Recorders (aka. PVR) in the United Kingdom.
Figure 1 (below) shows the list of influencers and their relative influence. (
For an in-depth description of our methodology please read this previous analysis)
If you wanted to spread the gospel about products or services in the PVR space you could try to go directly to Guardian, Business Week or other well known media brands who write about the PVR topic. But knowing how these publications gets flooded with similar pitches the chance of getting noticed could be small.
A more effective strategy may be to turn your attention to some of the smaller more specialised publications like C-Net, Silcon or Wireless Digest Blog who carry a substantial influence on the topic in the UK – not at least because they are quoted by large media like Guardian.