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Measuring influence

Posted by: Flemming Madsen     Friday, October 28, 2005      Category:      Tags:  Measuring Influence
We have just released a White Paper titled

"Measuring the influence of stakeholders on an issue, cause, brand, institution, or company."

It's about on how a new type of stakeholder analysis is helping marketers, policy makers and public relations experts win the battle for awareness and influence.

Download it here to read it.
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