Onalytica

We are delighted to be exhibiting at ad:tech which takes place later this month in the National Hall, Olympia in Kensington. Come and see us on stand 243 and get a free demo of our solutions. On the afternoon of the 21st, we will also be running a seminar session entitled 'Using the Internet to Understand and Improve Marketing Effectiveness'. If you haven't yet registered to attend the event and would like to see this presentation, there is still time to do so - please use the link below to register for your free pass.

We look forward to seeing you there!

With the internet now a mainstream media, and the majority of households in the UK having broadband accounts – it is understandable that the internet has now grown to such a size that it can be overwhelming, and sometimes confusing when searching for specific information. According to Google, the number of unique URLs online has surpassed 1 trillion and continues to grow rapidly. If this content could be sorted, categorised and filtered into relevant intelligence it could be hugely valuable for organisations and governments alike.

In our new White Paper released today Using the Internet as a Market Research Database, we have taken the UK Election as a case study and used InfluenceMonitor™ to do the leg work for us in trawling the internet for relevant content enabling us to draw some very interesting and insightful conclusions.

Download our White Paper here: Using the Internet as a Market Research Database to find out more about some of these findings such as: how changes in the daily election poll results could be estimated by measuring the changes in the relative amount of online discussion.

Click on the icon below to download a copy of the White Paper:

Alternatively, view a slideshow that gives an overview of the White Paper:

On Wednesday 28th July, we will once more be heading over to the RSA. This time Flemming will be speaking at the Figaro Digital Social Media Seminar. Whilst we are not purely concerned with Social Media, and rather the entire online debate - we are hoping to bring another dimension to the day and give the audience food for thought when considering their social media strategy and the monitoring of it.

Places are still available for the event, so if you would like to see Flemming speak, please visit the Figaro Digital website to register.

We hope to see you there!

Becky Hayward

We are delighted to be exhibiting at  The Online Marketing Show - part of Marketing Week Live which takes place in the Grand Hall at Olympia in Kensington next Tuesday and Wednesday (28/29th June).  Come and see us on stand A409 and get a free demo of our solutions.

If you haven't yet registered, there is still time to do so - please use the link below to register for your free pass.

We look forward to seeing you there!

Last Thursday saw the Onalytica offices hosting our first ever Software Influentials event. We were very fortunate to have Udi Dahan as our guest speaker which meant for an interesting and fun evening.  

We would like to thank all of those that took the time out to come along to our event and stay for drinks and canapés with us afterwards, and a special thank you to Skills Matter for their support which was greatly appreciated.

The event went well and we have had some very good feedback, so watch this space for news of future events!

The below graph shows the Share-of-Influence for various election issues from 22^nd April to 5^th May.

The comparison issues (Hung Parliament, Expenses Scandal, and Electoral System) were also major stories during the election and selected here to provide a benchmark for measuring the scale of the Bigot-gate story.  The chart shows us:

• Bigot-gate (and associated terms) were discussed more than any of the benchmark topics for two days, the 28^th and 29^th of April.
• Among the other issues selected, Hung Parliament was discussed the most.
• Bigot-gate declined rapidly in Share-of-Influence after the 29^th of April but did continue to be widely discussed on May 5^th.

The chart below shows the daily sentiment score associated to Gordon Brown between 6^th April and 6^th May. The daily sentiment score gives immediate insight about the overall positive or negative opinions about a product or brand, or in this case, Gordon Brown.  A shift in sentiment can indicate a positive or negative shift in a brand’s value or perception. We can see from the below graph that:  

• Over the study period Gordon Brown was associated with negative sentiment scores.
• From 6^th April to 22^nd April the daily sentiment score for Gordon Brown was decreasing.  (This suggests that relative incidents of negative terms, on pages mentioning Gordon Brown, were increasing).
• On the 28^th April there was a massive drop in Sentiment score.  This date coincides with the ‘Bigot-gate’ event.

Change is an election buzzword, and ‘Vote for Change’ was part of a major advertising campaign.  By monitoring how often this word is associated with each party or party leader we gain immediate insight regarding how much traction the relevant campaigns obtained.

The below graph shows the association analysis of David Cameron and Nick Clegg matched to the word ‘change’ in the UK election debate.  If one of the party leaders was mentioned with the word ‘change’ more often than the other, their relative Share-of-Influence in relation to that word would increase.  Our UK Election debate sample includes data from 77,000 sites between 29^th March and 6^th May.  This association analysis shows:

• Nick Clegg had relatively low Share-of-Influence in the week of 29^th March; this means that relatively little discussion included his name with the words ‘election’ and ‘change’ at that time compared to David Cameron.

• In the week of 5^th April Nick Clegg made a gain, from 5% to 25%.  This gain was disproportionate: his Share-of-Influence when ‘change’ was mentioned was twice that of his overall Share-of-Influence for that time: only 12 % (see dashed line below). 

• In the weeks of 29^th March and 19^th April, Nick Clegg continued to make gains in his Share-of-Influence, overtaking David Cameron.  This evidence supports the hypothesis that among the party leaders it was Nick Clegg who was gaining attention relative to the other leaders and the one who was most associated with change at that time.

• The growth trend in Nick Clegg’s Share-of-Influence did not continue past the week of April 19^th; following that week, David Cameron regained his lead in Share-of-Influence from Nick Clegg and became the candidate most associated with the word change in the last few days preceding the election.

Last night Onalytica sponsored the drinks reception for the PdF (Personal Democracy Forum) post election review “Action Replay” at the RSA in London.  We were able to showcase to a very interested audience some of the results of our analysis of the debate - analysis that we have been tracking in the run-up to the election.

The below chart shows a sample of  ‘UK election’ daily buzz and influence – calculated using InfluenceMonitor between 6^th April and 6^th May. As the discussion was monitored on a daily basis, we can instantly see when the topic is most and least discussed.  When the amount of talk rapidly changes – we can drill into the debate to learn why.

• 6^th May had the greatest amount of discussion – the actual day of the election.
• There is a clear pattern of discussion throughout the days of the week – for example, the UK election was not discussed as much at the weekends.
• Weekly peaks coincide with Thursdays – the 15^th, 22^nd and 29^th April – these were the days of the TV debates.
• The peak in discussion in the run-up to the election was Wednesday 29^th April, the day of the third TV debate which gained most attention; this also coincides with “bigot-gate”.
• 6^th April – the day the election was announced was also the day that saw the second most discussion, after the actual day of the election.
• It is interesting to note that at the beginning of this analysis, 6^th April, when the election was announced - the share-of-influence was significantly higher than the share-of-buzz, however share-of-buzz caught up fairly rapidly and followed the share-of-influence throughout the remainder of the debate.

We are delighted to launch the first event in a new series of seminars we will be hosting in our offices in London.  This series of events will involve influential individuals from the software world, speaking in an informal and relaxed environment.  Held in our offices on the 29th floor of Centre Point overlooking the city of London, these events aim to provide a forum to inspire ideas and spark interesting debate amongst the audience.

Do you want an opportunity to learn from a master of technology, common sense and plain talk? Do you want to ask questions you may have been afraid to ask before? Or maybe you are just curious, and want to engage with these ideas and gain new insights?  If so, this event is for you, and we are extremely lucky to have the world renowned solutions architect and thought leader – Udi Dahan, who joins us for the evening of 20th May 2010 to kick-off our Software Influentials Series. 

Udi Dahan’s reputation in the broad software development community is exemplary. He is well known within the Microsoft ecosystem and also beyond its boundaries as a world class software architect and thought leader in distributed systems design specialising in Service-Oriented, scalable and secure systems design. At this event you’ll get a chance to meet and chat face to face with the man himself. Udi will present a personal perspective on problems and pitfalls in distributed systems design and development and share some pretty simple practices to overcome them.

If you would like to attend this event, please complete the registration form on our events page. Please note that tickets are limited for this event and we will close registration on Monday 10th May and select attendees at random. We will inform you by Thursday 13th May if you have been successful.