Who We Are & What We Do

Onalytica provides consultancy-led influencer marketing software for marketing and communications professionals looking to identify and engage with social media influencers.

Our software enables brands to implement and run structured Influencer Relationship Management programs with large influencer communities to improve brand awareness, perception and demand generation.

Founded in 2009, and backed by Bebo founders Michael and Paul Birch, Onalytica have created over 1000 B2B and B2C influencer programmes for global clients which include Microsoft, Coca-Cola, Amazon, Lenovo, Centrica, British Airways, IBM, PepsiCo, VMware, Sage and Dell.

Meet the Team

Alexandra Edwards
Customer Success Manager

Alicia Russell
Product Marketing Manager

Alistair Wheate
Head of Product

Amardeep Sidhu
Senior Client Relationship Manager

Andreea Moldovan
Data Science Lead

Andrew Macleod
CTO

Camilla Tanzi
Insights Analyst

Cecilia Coddi
Finance Director

Domini Hogg
Director of Customer Success

Dominik Nosalik
Director of Client Services

Eleanor Mackenzie-Smith
Customer Success Manager

Eleanore Horsey
Office Manager

Elizabeth Dunmore
Insights Analyst

Ghufran Malik
Software Engineer

Hannah Humpherson
Senior Insights Analyst

Inga Paulova
Senior Insights Analyst

Jack Morel-Paulo
Customer Success Manager

Joe Fields
Digital Marketing Manager

Kam Zulawski
VP of North America

Karlos Serret
IT and Business Operations Director

Lesley Pelovangu
Customer Success Executive

Michael Birch
Non Executive Director

Nadia Nazarchevici
Insights Analyst

Nikolay Anestev
Senior Software Engineer

Parag Nair
Senior Software Engineer

Paul Birch
Non Executive Director

Richard Goat
Advisor

Taz Bhachoo
Business Development Director

Tim Williams
CEO

Tom Pattrick
Associate Director – New Business

Tom Ward
Enterprise Sales Consultant

Will Beech
Customer Success Executive

Where To Find Us


Onalytica have offices in both New York and London.


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