What Our Clients Say…
In addition to assisting in everyday business decisions, our solutions also help our clients with their strategic planning. This affects the way in which they compete and the efficiency of their business. Below, our customers tell how our solutions and services have helped them become more agile and adjust the way their businesses communicate.
Microsoft uses Onalytica's tools and services to understand our relative performance in the market compared to the competition and to anticipate future trends. We're also interested in knowing about our Share-of-Voice and the sentiment that is attached to Microsoft by the public as well as the impact of any campaigns that we launch.
At Microsoft, we are very focused on understanding what the customer experience is for our users and improving this. Onalytica enables us to monitor the online debate and make sense of it. We then use this intelligence to improve our customer relationship and marketing strategies.
Working closely with the team at Onalytica, we have tailored InfluenceMonitor to meet our needs and ensure we are able to extract maximum benefit. We have aligned the data queries to reflect our business scorecard reporting and provide KPIs for key themes e.g. Cloud Computing, Software Development, Browsers. We use this to understand where we are in market and to anticipate future trends—thus giving us the foresight to be able to adapt our approach.
Microsoft is keen to get an overall picture of the entire online debate and what this means for our brand. To do this, we use InfluenceMonitor to discover who within the market has influence, what they are saying and the impact of this. Calculating influence is something that we find Onalytica does well—by understanding the true weight of voices, rather than a perceived importance, we are better able to identify and engage with the right stakeholders and to improve how we formulate our marketing campaigns.
We particularly like Onalytica's approach to making sense of the online debate—incorporating a variety of offerings such as reports, live dashboards and professional services, all of which are ideal for management understanding and buy-in. InfluenceMonitor provides me with the insight I need when I need it, in a format that is intuitive and enables us as an organisation to respond in an informed and agile manner.
Microsoft is always looking for ways to improve our business intelligence. We have gained great value from the insight that Onalytica's solutions deliver—the InfluenceMonitor live dashboards complement traditional market research activities and enable us to build an understanding of our brand, our customers and the impact of our activities.